US Immune Defense in U.S Pediatrics Study 2020: Assess Caregivers’ Awareness, Product Trial and Satisfaction with Immune Defense Products – ResearchAndMarkets.com

DUBLIN–(BUSINESS WIRE)–The report “The 2020 Study of Immune Defense in US Pediatrics” has been added to ResearchAndMarkets.com’s to offer.

This study assesses health care provider awareness, product testing, and satisfaction with immune defense products.

Concerns about common childhood illnesses have abated in the past year as COVID-19 is now a primary health threat that concerns healthcare providers. The 2020 Study of Immune Defense: Pediatric is designed to provide subscribers with actionable, comprehensive market intelligence about the immune defense market for children and teens.

The research will help marketers identify which healthcare providers represent the strongest potential market, understand their motivations and preferred products. Furthermore, this year’s study pays special attention to how attitudes, perceptions and behaviors have changed during and as a result of the COVID-19 pandemic.

The general objectives of the study were to investigate:

The child’s immunity strength and the caregiver’s concerns Knowledge about ways to improve the child’s immunity Awareness and effectiveness of nutrients that can boost immunity Attempts made to strengthen the child’s immune system Research into and interest in the use of functional foods and drinks formulated for the immune system of the child Research and interest in the use of nutritional supplements for children’s immunity Brand awareness and use in both food/beverage and supplements for children Shopping habits and online shopping Changing attitudes towards immunity for children Effectiveness ratings for habits and products used for children

Electronic deliverables

Summary Volume – Written analysis in PowerPoint including key findings, summary and market segmentation.

Top-line Trends Volume and Excel Tabs – Trended top-line tables with the findings of all questions, with Excel tables attached.

Add-on option

Respondent-level data file to allow buyers own analysis

Main topics covered:

INTRODUCTION

METHODOLOGY

KEY FINDINGS

SUMMARY OF FINDINGS

1. IMMUNE STRENGTH AND HEALTH CARE MEASURES

Strength of the child’s immune system Child’s ability to fight off infection Recent health problems Health problems Concerned about preventing the common cold/flu/sore throat Concerned about exposure to bacteria and viruses Convinced that a strong immune system provides health benefits

2. KNOWLEDGE ABOUT IMMUNITY

Knowledge of the immune system Perception of controlling the health of the child’s immune system How allergies affect your child’s immune system Foods that can improve the child’s immunity Drinks that can improve the child’s immunity Nutrients that can improve the child’s immunity Help Improve Awareness of Specific Immune Health Ingredients Health Habits Considered Highly Effective at Strengthening the Child’s Immune System Products Considered Highly Effective at Strengthening the Child’s Immune System Effectiveness of Specific Nutrients in Strengthening the Child’s Immune System Postures about the immune system Knowledge

3. EFFORTS TO IMPROVE IMMUNE DEFENSE

Efforts to improve the child’s immune system Reasons to make efforts to strengthen the child’s immune system Discussed the child’s immune system with health care professional Types of recommendations received from health care professionals Activities/habits the child has taken to strengthen immunity Articles the child has used in the past year to boost immunity Items the child uses to Avoid allergies Immune defense ingredients See if the child is doing an excellent job Implementing immune defense habits Interest in the child Trying/continuing to use different immune defense products Attitudes about immune defense

4. FOOD & DRINKS FOR IMMUNE DEFENSE

Children’s consumption of food/beverages with natural immune-boosting properties Children’s consumption of food/beverages specially formulated for immune defense Frequency of children’s consumption of specially formulated foods and drinks Brand awareness of products formulated specifically for immune health Brands formulated for immune health It Child Tried in Last Year’s Attitudes on Immune Defense Foods and Drinks

5. SUPPLEMENTS FOR IMMUNE DEFENSE

Child’s Current Supplement Use Supplement Forms Child Uses Versus Form Preference Reasons Child Takes Supplements Child’s Seasonality Of Supplement Use Satisfaction With Child’s Immune Defense Supplements Attitudes To Immune Defense Supplements Specific Nutrients Found In Immune Defense Supplements Child Has In The Past 12 months of specific nutrients found in immune defense supplements The child will likely be taking for the next 6 months Immune defense supplement Brand use

6. SHOPPING PATTERNS FOR SUPPLEMENTS AND FUNCTIONAL FOODS USED FOR IMMUNE DEFENSE

Retail outlets where children’s immune supplements and functional foods are purchased Online purchase of immune defense products Impact of COVID-19 on purchasing behavior Likelihood of purchasing immune defense supplements for children online in the next 12 months

7. ASSESSMENT OF CURRENT HEALTH STATUS

Child’s current health status Child’s stress level Concerns about the impact of stress on the child’s immune system Factors that can affect immunity – autoimmune disease and smoking Child’s sleeping habits Incidence and concern about contracting COVID-19

TECHNICAL APPENDIX

Composition of the sample sampling tolerances

THE QUESTIONNAIRE

For more information on this report, please visit https://www.researchandmarkets.com/r/8whgu7

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