UAMS Winthrop P. Rockefeller Cancer Institute ‘Be a Part of the Cure’ Telethon Airs Statewide on ABC Sept. 8

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“Be A Part of The Cure” and text or call your donation to support our cancer research efforts.

Aug 24, 2021 | Arkansans are invited to “Be a Part of the Cure” on Sept. 8, when the University of Arkansas for Medical Sciences (UAMS) Winthrop P. Rockefeller Cancer Institute holds its second televised event to raise funds and awareness for its cancer research and treatment programs.

The event will take place from 11 a.m. to 6:30 p.m. September 8 on KATV Channel 7 in downtown Arkansas, KHBS/KHOG 40/29 in Northwest Arkansas, and KAIT Channel 8 in Northeast Arkansas.

Viewers are encouraged to call or text their donations in support of the Institute’s programs. Natalie and Win Rockefeller Jr. are the event directors. Presenting sponsors are Oaklawn Racing Casino Resort and Highlands Oncology Group.

Members of the Cancer Institute’s Advisory Council, along with other supporters and local celebrities, will answer phones during the event.

To make a donation before September 8, text WPRCI to 41444 or visit the Be a Part of the Cure webpage at You can also call on the day of the telethon 501-320-7100.

Individuals are also invited to share stories and photos about their cancer experience and how the Cancer Institute has impacted their lives by visiting the Cancer Institute Facebook page.

“We have all lost someone to cancer, or we know someone who is now battling it. Win and I understand the importance of getting the best cancer care close to home, said Natalie Rockefeller.

“Cancer Institute researchers are making new discoveries every day, and the people of Arkans are living longer and beating cancer as a result. In a state where cancer is high, it is vital that we support the life-saving work of the Cancer Institute,” said Win Rockefeller.

The Cancer Institute hosts 160 researchers focusing on one of four areas: cancer biology, cancer prevention and population sciences, developmental therapies, and DNA damage and host response. The Institute’s 90 oncologists, surgeons and cancer specialists provide clinical care for 35 cancer types, including CAR T-cell therapy, immunotherapy, stem cell transplantation, advanced breast imaging and breast tissue rearrangement, in addition to chemotherapy and radiation therapy. Currently under construction, UAMS will be home to the state’s only proton therapy center for the treatment of adults and children with solid tumors.

“The Be a Part of the Cure telethon is a creative solution from Natalie and Win to address cancer communication and fundraising in the era of the COVID pandemic. We are grateful for their efforts, and it is likely that this will be a permanent event,” said Michael Birrer, MD, Ph.D., UAMS vice chancellor and director of the Cancer Institute, named in honor of Win Rockefellers. father,
the late Arkansas Lt. gov. Winthrop Paul Rockefeller.

Viewers will also learn about the institute’s quest for the National Cancer Institute (NCI) designation, which is awarded through a highly competitive grading process. To receive the designation, cancer centers must demonstrate excellent depth and scope of high-quality cancer research, including basic laboratory, patient/clinical and population-based research.

Earning the NCI designation would bring many tangible benefits, including improved access to clinical trials and new therapies not available elsewhere in the state; greatly improved access to federal research grants; and the creation of more than 1,500 new jobs over a five-year period.

UAMS is the state’s only health sciences university, with colleges of medicine, nursing, pharmacy, health professions, and public health; a graduate school; Hopital; a main campus in Little Rock; a regional campus in Northwest Arkansas in Fayetteville; a nationwide network of regional campuses; and seven institutes: the Winthrop P. Rockefeller Cancer Institute, Jackson T. Stephens Spine & Neurosciences Institute, Harvey & Bernice Jones Eye Institute, Psychiatric Research Institute, Donald W. Reynolds Institute on Aging, Translational Research Institute, and Institute for Digital Health & Innovation . UAMS includes UAMS Health, a state-wide health system that includes all of UAMS’ clinical businesses, including the hospital, regional clinics, and clinics it operates or staffs in partnership with other providers. UAMS is the only Level 1 adult trauma center in the state. US News & World Report recognized UAMS Medical Center as Best Hospital for 2021-22; placed its Ear, Nose, and Throat program in the top 50 nationwide for its third year; and named five areas as high-performing — colon cancer surgery, diabetes, hip replacement, knee replacement, and stroke. Forbes magazine ranked UAMS seventh in the nation on its list of the best employers for diversity. UAMS also ranked in the top 30% in the country on Forbes’ Best Employers for Women list and was the only employer in Arkansas. UAMS has 2,876 students, 898 medical residents and six dentists. It is the state’s largest public employer with more than 10,000 employees, including 1,200 physicians who care for patients at UAMS, its regional campuses, Arkansas Children’s, the VA Medical Center, and Baptist Health. Visit or Find us on Facebook, Twitter, YouTube or Instagram.


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