STATE COLLEGE, CENTER COUNTY (WBRE/WYOU) — A local university uses football to raise awareness and raise money for childhood cancer.
When Penn State fired the Wisconsin quarterback in Saturday’s game, it was more than just a good defense.
“So we worked with the team and came up with the idea that every time the Penn State football team at a home game, the defense completes a layoff, we would make a donation to THON,” Christine Smith, chief marketing officer for National Fitness Partners/Planet Fitness said.
THON is a student-led organization dedicated to helping children and families affected by childhood cancer. For every bag made by Penn State, Planet Fitness donates $1,000. It’s their first year celebrating what ‘Sack for a Cure’ is.
“Just knowing what we know about Penn State and their previous bag count, we hope we can reach an additional $20,000 that we will donate this year,” Smith said.
More than 10,000 children in the US will be diagnosed with cancer by 2021, according to the American Cancer Society. Penn State says this is something it’s passionate about and that creating this partnership was a no-brainer.
“We really want to get the best message out and have a greater impact not only on Penn State fans, but also those in the community who benefit from these types of initiatives,” said Erica Roy, Partnership Services Coordinator for Penn State Sports. Properties said.
They planned to do this last year but decided to wait due to COVID restrictions. Penn State hopes to have “Sack for a Cure” every year.
“We’re looking at it from year to year, but it looks like it’s going to be good for years to come as well,” Roy said.
The Nittany Lions’ next game will be against Ball State on Saturday, September 11, but you don’t need to be at the game to support the cause. For more information about donating, visit thon.org.