ATLANTA–(BUSINESS WIRE)–Lendmark Financial Services, a leading provider of household and consumer lending solutions, today announced that the company has raised $1.1 million for its sixth annual Climb to Cure fundraising and awareness campaign. The money raised will go directly to CURE Childhood Cancer, a non-profit organization dedicated to funding targeted childhood cancer research and supporting patients and their families.
The fundraising goal for Lendmark’s Climb to Cure for 2021 was $1 million – a broad goal to mark the company’s 25th anniversary and its commitment to helping find a cure. By exceeding the target by $100,000, Lendmark’s six-year fundraising total for CURE comes to $3.5 million.
Cancer remains the leading cause of disease death in children. In 2021 alone, doctors will diagnose 10,500 new cases of childhood cancer, according to the National Cancer Institute.
“This is Lendmark’s sixth year partnering with and raising money for CURE Pediatric Cancer, and this is the first year we’ve raised more than $1 million in a single year,” said Bobby Aiken, president and CEO of Lendmark Financial Services. “CURE believes that childhood cancer will be cured in our lifetime, and this year’s campaign clearly shows how Lendmark’s employees and friends support the mission by continuing to give generously of their resources despite the pandemic. We couldn’t be more proud or grateful for everyone’s efforts.”
Lendmark Financial executives, employees, partners, sponsors and friends raised funds from April through August this year. In addition to donations from individuals through Lendmark’s Climb to Cure fundraising website, employees also donated coffee, t-shirt and baseball caps online, hosted bingo nights and food trucks, and even collected slightly worn shoes to raise money.
Climb to Cure also has an awareness and well-being component. Before the pandemic, the “climbing” portion of Lendmark Climb to Cure was an in-person event of more than 200 people where workers ran or walked around a stadium track or climbed stadium steps, representative of the challenges faced by children and teens battling facing cancer.
In 2020 and 2021, Lendmark revolved around following social distancing guidelines, asking employees across the country to walk and track their steps in their respective communities. This year, Lendmark employees, family and friends walked 116 million steps, far exceeding the company’s goal of 25 million steps.
“Even as we are in the midst of so many other healthcare challenges, childhood cancer has not stopped and our dedicated partners, such as Lendmark, continue to help us at a time when fundraising is becoming increasingly difficult,” said Kristin Connor, CEO of HEALING. “Over the six years of our partnership, Lendmark has given hundreds of children battling cancer the opportunity to live, play, dream and thrive, and the $1.1 million raised this year will save the lives of many more .”
Lendmark is the largest donor to CURE. Over the past four years, Lendmark has mobilized at least a third of CURE’s commitment to advancing precision medicine, the most innovative form of treatment for children with cancer in decades. The CURE Precision Medicine Initiative aims to provide individualized therapies and, ultimately, a safe and effective cure for all diagnosed children.
September is Childhood Cancer Awareness Month and CURE encourages individuals, businesses and communities to get involved. Here are 19 ways to help kids fight childhood cancer.
To donate to CURE, visit https://curechildhoodcancer.org.
About Lendmark Financial Services
Lendmark Financial Services provides personal and household loans, as well as loan solutions, to consumers. Founded in 1996, Lendmark strives to be the lender, employer and partner of choice by protecting household wealth, providing stability and helping consumers realize both planned and unplanned life events through affordable loans. Today, Lendmark has more than 400 offices in 19 states nationwide, providing personalized services to retail customers and business partners with every transaction. Lendmark is headquartered in Lawrenceville, Georgia. For more information, visit www.lendmark.info.
About CURE Childhood Cancer
Founded in 1975 in Atlanta, Georgia, CURE Childhood Cancer is committed to overcoming childhood cancer by funding targeted research while supporting patients and their families. With cancer as the second leading cause of death in children, CURE spends more than $4.3 million annually on specific research projects aimed at curing cancers that affect children. Through innovative programming, CURE Childhood Cancer also provides crisis-oriented support to patients and their families, addressing their most critical and urgent needs. For more information, visit www.curechildhoodcancer.org.