Danielle Moss Is Hosting a Virtual Auction to Raise Funds for Childhood Cancer Grants

Margot, right, and her younger sister.

Danielle Moss

Today is the start of Children’s Cancer Month. It’s an opportunity that has come heartbreakingly close to home since last spring for Danielle Moss, founder of The Everygirl and Chicago store Anecdote. In May 2020, Moss’ daughter Margot was diagnosed with leukemia. Since then, Moss has used her platform to spread awareness of childhood cancer and raise money for treatment and support — efforts she’s continuing this week with a virtual auction to raise money for Alex’s Lemonade Stand.

“Childhood cancer is so underfunded,” Moss says. “But it’s not rare. This happens to more than 15,000 children in the US every year.” That’s why, in addition to raising donations to Lurie Children’s Hospital (where Margot is treated), Moss partnered with Alex’s Lemonade Stand to provide research grants specifically focused on childhood cancer treatments. From now through Monday, September 6, you can bid on a range of home and kids items through Moss’s blog, with winning bids paid to Alex’s lemonade stand. Some of the items on offer are:

A $500 gift card to Serena & Lily (bid here) A storage system from Crate & Kids (bid here) A table lamp from Anecdote (bid here) A $1,000 credit to vintage carpet dealer Linda’s Barn (source of the carpet in Moss’ house shown above; bid here) A table lamp from Anecdote is being auctioned.

Danielle Moss

The auction also includes various items for children, from play mats to high chairs – view the full list here. To enter, bidders must respond with their bid amount on the auction item’s page; when the auction closes on Monday at 8pm CST, the winner will have 24 hours to donate their bid amount to Alex’s lemonade stand to secure the item. In addition to the donated funds, Moss will double up to $5,000 of her own money, citing her belief in the importance of expanding this research.

“Only 4% of the billions of dollars the government spends on cancer research goes to childhood cancer,” Moss notes on her blog. “Hundreds of drugs have been developed and approved for adult cancer. Of the 34 drugs approved for use in the treatment of childhood cancer, 30 of those drugs were initially approved only for adult use.”

Bid now via danielle-moss.com to raise money for Alex’s lemonade stand.

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Hadley Keller Digital Director Hadley Keller is a New York-based writer and editor who focuses on design, interiors and culture.

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